Be an artist in 2020 wasn’t easy. Beyond tourring which was at best report or even banned, not everyone knew how to keep connected with fans and stay inspired.
While some young artists are digital natives, everybody do not have these communication skills. However, many tools have been developed in answer of the lack of physical links.
Discover the opportunities for artists to get these skills throughout MaMA debates, panels and workshops in collaboration with SPPF, Amazon Music & Youtube.
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Artists : stronger through the crisis?
WED 13 OCT – 11:00am > 12:30am – Lycée J.Decour – Chapelle
Even though the crisis deeply undermined music business’ activity, some artists coped with the situation and kept a connection with their fan base via innovative tools, or chose self-management for their career and catalogue. The key word has been adaptation – and not only to sanitary restrictions: livestream, online communication upgrading, professional skills optimization, etc. Did the pandemic pushed… [read more]
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Panel organized by MaMA Festival & Convention
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Mental Health in the music industry – Have we learnt anything from the pandemic?
THU 14 OCT – 10:30am > 12:00am – Lycée J.Decour – Chapelle
As the pandemic brought the live music industry to a complete standstill and everyone into lockdown, artists and industry professionals alike were forced to reassess the pace of their daily lives and its impact on their mental health. Everyone was unanimous about the necessity for change when… [read more]
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Panel organized by MaMA Festival & Convention
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The digital tools for developing artist: from livestream to TikTok
THU 14 OCT – 5:00pm > 6:00pm – Lycée J.Decour – Théâtre
The covid-19 crisis has seen initiatives multiply to solve the disappearance of live revenues. The sudden reliance on livestreaming, alongside the expected but accelerated explosion of TikTok and other remote streaming platforms, is disrupting channels for artists promotion and fans engagement. What are the stakes and pitfalls of such tools? Which frictions concern… [read more]
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Panel organized by SPPF
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YouTube for Artists: best practices and resources
FRI 15 OCT – 3:30pm > 5:00pm – Lycée J.Decour – Théâtre
Around two billion people visit YouTube every month – that’s a lot of potential fans of your music. Content strategies, fan engagement, new features, etc. discover all the available tools and resources to develop your artist channel on YouTube and your performances on YouTube Music.
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Panel organized by Youtube
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The artist and AI: an initiation by Skygge
WED 13 OCT – 1:45pm > 2:30pm – Trianon – Cosy Lab (innovation area)
The artist Skygge will introduce on the Cosylab his way of working with the different AI he uses to compose his musical projects: a presentation of concrete examples of interactions and creations of a new kind with these innovative technologies.
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Discussion organized by Le Cosy Lab
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Patreon: The artist-creator at the core of a new online economy
WED 13 OCT – 4:50pm > 5:30pm – Trianon – Forum
Founded in 2013 by American musician and entrepreneur Jack Conte, Patreon has emerged as one of the spearheads of the creator economy. Noura Labbani, head of creator partnerships for France and Belgium, will start a dialogue on the opportunities this new economy presents with Julie Knibbe, CEO and founder of Music Tomorrow.
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Panel organized by MaMA Invent
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More Than Just Music | Amazon Music
FRI 15 OCT – 10:15am > 11:30am – FGO-Barbara – Panel Room n°2
Amazon Music has much to offer the music community – artists and fans alike. From livestreaming with Twitch, harnessing your voice on Alexa, global and local editorial program, Amazon Music HD and much more, we’ll walk you through our streaming service and how to use Amazon Music for Artists to tap into that potential and support your music for the long-haul. Whether you’re an artist, manager, or label – come learn about how to make the most of our opportunities!
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Workshop organized by Amazon Music